Exhibition Design :
YUHAN

It is a proposal for exhibition design by Yuhan, one of Korea's leading pharmaceutical companies.

As a space for presenting new drugs, a design derived from representative symbols such as pills and crosses is presented.

The exhibition space and counseling space for business were separated, and separation is made to provide a comfortable environment for customers who are having counseling service at Yuhan. 

2013

Exhibition Design

South Korea

Facade

Epilogue

Spatial Relationship Diagram

Colors

Motive

Process

People who use medicine are mostly sick. Cold, hard and painful medicines feel negative.

Escape this feeling  and give a warm, softer image to be more accessible.

The drug is not just for treatment but for a better future and it positively displays 

the company's image to overseas buyers.

Design Concept Process
1st Floor Plan
2nd Floor Plan
Elevation Plan
Isometric